Pudsey Bear, much loved emblem of BBC's Children in Need is delightful, but I would never have said he was a fashion bear. For one thing he just doesn't wear enough clothes.
But things have changed.
Welcome to Designer Pudsey 2012.
If you are in London or Manchester you can check them out in Selfridges from today until 14 November before they will be auctioned off.
Which one is your favourite?
(Images via BBC)